Technology developed by leaps and bounds, and so did the methods of running a business. However, one thing that is unchanged is the importance of business cards. In fact, the significance of business cards is still high, and no innovation will ever replace them. People might tell you that in this digital world, a business card is passe. However, some traditional marketing techniques will never become obsolete.
A business card is useful to gain potential clients anywhere anytime. Just shake hands and hand over a card to the person, and you are halfway done! Besides, cards are always handy when it comes to business promotion in events- trade fairs, seminars, or meetings.
A business card is the principal branding technique. Marketers exercise this method to stay ahead of the industry competition. Apart from the contact details, it holds other vital information.
Using impressive templates will speak in favor of your business. Moreover, one of the studies revealed that approximately 72% of the audience creates opinions depending on business card qualities. Let’s see why business cards are still one of the best marketing tools.
1. An easy technique to provide contact information
One of the biggest reasons behind the popularity of business cards is it helps in circulating contact information. Contact details of a company are necessary to attract customers. A business card contains a phone number, your email address, and office address. Therefore, it becomes easy for the recipient to contact you anytime. Hence, these are handy to find out the details in the blink of an eye. Some phones can send business details. However, it is only possible if the potential customer has a compatible phone. Hence, physical cards always win over digital cards.
2. Puts a personal touch
Handing out business cards not just involves sharing contact details, it involves friendly handshakes and greetings. Besides, the business person and the customer exchange words in a friendly manner. This gesture helps in building a good relationship with each other. However, don’t forget that the quality of the cards should be good and classy. Although personal warmth captures the attention of the customer, the quality, design, and materials prove professionalism.
3. Aids in an instant impression
A business will only grow if you are capable enough to instantly grab the attention of the audience. Besides, with so many distractions everywhere, people take seconds to distract themselves. Hence, grabbing attention in the first go should be imperative. A well-designed business card is eye-catchy and helps in building a positive impression of businesses. Moreover, it aids in creating a brand identity amongst the target audience.
4. An effective direct marketing aid
Modern-day customized business cards are an effective direct marketing tool. Although SEO and email marketing direct leads, the legacy of business cards is more effective. Exchanging business cards involves personal meet, which leads to card sharing. All you have to do is carry some cards in your wallet. You can hand over the card whenever you meet anyone- airports, industrial conferences, personal meets, anywhere.
5. Business referrable
Did you know that a business card makes your business referrable? Putting only the contact details lets people know about the basic information. However, including your skills in the card leads to referrals. The recipient of your business card will refer you to someone else looking for the same skill set. Therefore, it will help in collecting audiences from different backgrounds. However, before everything you must focus on improving your card design. An expert graphic designer can help you in creating eye-catchy designs. He or she will use the right colors, images, logos, and text to reach the target audience.
6. Builds trust
Every business these days is developing competition in the market. Hence, it becomes hard for customers to rely on one brand. Business cards are useful in building trust between the customer and the business. Personal greetings lead to warm handshakes and word exchange, which to a certain extent, builds trust.
7. An ideal networking tool
With the onset of digitization, businesses became virtual. As a result, it became easy for businesses to expand their network. Hence, you can virtually connect with millions of people directly through email. Business cards are useful in making opportunities by spiking sales due to personal networking. Furthermore, it also helps in creating a strong brand identity.
8. Culture approved
Culture is a vast topic to discuss. Therefore, it becomes tricky to establish an effective way of connecting with people across the globe. A business card is one such professional technique that doesn’t harm any culture or tradition. It is a 15th-century technique and successfully cleared the time test. Hence, you can never go wrong when handing your business card to anyone.
Final words
Therefore, these are a few reasons why business cards are still preferred as an effective marketing tool. However, unless you don’t know how to design or use it, you won’t get successful results.
