The end goal of all advertisement campaigns is to increase their brands revenue and/or profitability. But how do you determine if your ad campaign has actually contributed towards an increase in your revenue and/or profitability? The answer is to use key performance indicators (KPIs). In the case of print advertisements, there are a number of […]

Exhibitions provide companies with a unique opportunity to engage with their audiences and build meaningful relationships. Some of the benefits of participating in an exhibition, related to your industry, include: gaining new industry insights, connecting with potential clients, and it allows you to market your brand. When participating in exhibitions, there are a number of […]

There are so many apps available today that help you organize your daily schedule. Yet, a desk calendar is still what you may badly need to keep track of all your deadlines. Defying commonly held perceptions that had predicted the obsolescence of these calendars, they are still very much alive and kicking. Why have some […]

Besides protecting your products from harm, the packaging of a product plays numerous other vital roles. The most important role being, your product packaging has that power to influence the chances of consumers buying your product. It is worth mentioning, packaging tends to play an even bigger role for companies that have limited marketing budgets, […]

With a global market value of over $50 billion, the print marketing industry is often overlooked due to the various myths and rumours surrounding it. Printing has existed for centuries and just like any other industry it has been vulnerable to a number of misconceptions over the years. They start out as “talk” that eventually […]

In this article we will walk you through some of the main benefits of print advertising and why you should do it too! Before diving in we will first define what is meant by print advertising since it is often unclear. As the name suggests, print advertising is any form of advertisement that is printed […]

Partition walls are a great way to enhance the interiors inside your property, whether it’s your home or office. They help improve the functionality of your property and also give it an aesthetic appeal. What makes them really useful is how they can help you utilize open spaces much more efficiently.

Among the first things that prospective customers would notice about your workplace is the signage. It grabs their attention and lets them know in brief what the business is all about. In fact, they act as promoters of your business. However, a basic signboard might not be enough nowadays. You would need to increase the […]

Proper packaging helps in restoring the quality and standard of the product for years. In the real time situation, packaging plays the most vital role in giving the item a good shape and qualitative structure. In fact, the packaging of the item should be done in the manner to suit the lifestyle of the common […]

For the success of your business, you’ll need to present your products your services before your potential customers. That said, you need to set aside a budget and need to spend good money on promotions like an advertising campaign on TV. In fact, that’s an expensive affair! Wait, don’t despair. You aren’t helpless—not at all. […]