Al Wasl Printing

Why are High-Quality Images Important to your Business


Whether it’s a e-commerce platform or physical printing, high-quality images are crucial to building trust and giving customers clarity about what they buy. Suppose the image is blurry and not sharp enough for customers to see. They might skip your brand’s products and move on to others who offer more quality than ever. Won’t you too?

Why High-Quality Matters While Ordering For Printing?

  1. Clear Brand Image

We have heard about creating a brand image using digital advertisements. But when a business or brand decides to put up a banner, whether a small or big billboard banner, it is for communicating to the customers. If the communication is not clear, you lose the chance to create a clear-cut brand image in consumer’s mind.

  1. Stand-Out

There are too many printed banners on billboards on a person’s way, the flyers one gets are unquestionable. But in either of their cases, the brand always needs to stand out from others, let alone its competitors. To create such an impact and stand out, a good design and campaign are not the only things one should focus on. The high quality of these printed materials is as important as any of the other factors. Even if you offer excellent products with reasonable prices and effective outputs, if the communication is not clear because of the low-quality banners, then you lose the chance to stand out in the sea of so many brands.

  1. Credibility

An image says thousands of words, and when it comes to making a brand image and building credibility among customers, the creative alone doesn’t play a role. Images are not made to just show aesthetics, they are there to tell a story and convey the brand’s missions and vision. But if they fail to display that because of low-quality prints, then there will be no credibility for your products.

  1. Source of Information

Today’s businesses thrive on expressing their message more via image and less by text. How many of you remember things that were said 2-3 days ago? Some research shows people only remember 10% of what they hear after 72 hours. But they still remember 65% of what they found relative to an image, even after 3 days. But with a low-quality image, 65% comes down to more than half of it– posing that people prefer the images to provide all the information rather than just text. 

  1. Make the message more interesting

Many campaigns have just used pictures to provide information to the customers with as little texts as they could. For example, when Nivea launched their new anti-wrinkle cream for men, they pulled an ad where there was only a big picture of a man’s forehead with forehead lines. They depicted the target audience’s daily life and what would contribute to their aging. On the forehead lines, a child hangs upside down holding onto the lines and making them further visible. And in the right bottom corner, there was a small picture of the product with just four words– because life makes wrinkles.

Now, if you see this image as a banner with degraded quality, all will assume there’s a small ant or creature in the banner and ignore it. But the same thing, if you watch with high quality, then you will remember the ad for a long time, creating an unforgettable impression and might even end up giving a call to action. This way, pairing the unique idea with a high-quality image, makes the message of the brand more interesting and valuable to the customers.

  1. Professionalism

Low-quality images are directly proportional to the professionalism of the brand. To build a brand, even the product images sought to be professional which would only reflect if the image or banner had a clear-cut message for the consumer. Before a person sees the products of the brand, there are higher chances of them coming across the banner or flyer somewhere. It needs to be professional which also means high-quality images, to avoid any kind of wrong impressions being formed against the brand.

5 Ways How We Can Help To Print High-Quality Banners For Your Business


  1. Client’s Confirmation – Priority!

While printing for the client, the first and foremost thing for us is to match the CMYK codes with the customers and create sample patches to get confirmation from the client. Aligning the results as per clients’ requirements helps us to provide an output as per their vision & expectations.

  1. Experience

Years of experience in this industry helps us to serve our customers more efficiently yielding positive high-end results for both clients and our business. It has earned us a better understanding of printing techniques and helps us to overcome challenges easily that often come along in the field of the printing press.

  1. Quality Check

The quality of the work is never compromised. We carry out thorough checks so that the final result meets all the client’s requirements in terms of everything including the ink quality.

  1. Team of Graphics

We not only help to print high-quality images but also create high-resolution designs for the client’s business. We have a professional and dedicated team of graphics that help to fulfill every requirement as per the client without any delay. Their expertise is not limited to just aesthetics, they take care of other factors as well– from color management to accurate file format.

  1. Broad Range of Services

We have been in this service for many years and we do not step back on providing the best solution to our clients. We have become many businesses’ one-stop solution in case of their business outlets. We offer many things- from brochures, catalogs and flyers to digital printing services such as window glass, banners, vehicles and many more.


Visit our official site to avail the services and give us a chance to make your business flourish with our high-quality printing press. We are one of the leading services in Dubai, UAE and hope to serve you soon!

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