Exhibitions provide companies with a unique opportunity to engage with their audiences and build meaningful relationships. Some of the benefits of participating in an exhibition, related to your industry, include: gaining new industry insights, connecting with potential clients, and it allows you to market your brand. When participating in exhibitions, there are a number of […]

There are so many apps available today that help you organize your daily schedule. Yet, a desk calendar is still what you may badly need to keep track of all your deadlines. Defying commonly held perceptions that had predicted the obsolescence of these calendars, they are still very much alive and kicking. Why have some […]

Besides protecting your products from harm, the packaging of a product plays numerous other vital roles. The most important role being, your product packaging has that power to influence the chances of consumers buying your product. It is worth mentioning, packaging tends to play an even bigger role for companies that have limited marketing budgets, […]

With a global market value of over $50 billion, the print marketing industry is often overlooked due to the various myths and rumours surrounding it. Printing has existed for centuries and just like any other industry it has been vulnerable to a number of misconceptions over the years. They start out as “talk” that eventually […]