For the success of your business, you’ll need to present your products your services before your potential customers. That said, you need to set aside a budget and need to spend good money on promotions like an advertising campaign on TV. In fact, that’s an expensive affair! Wait, don’t despair. You aren’t helpless—not at all. You can still promote your business without having to spend through your nose. We have come up with 6 simple business promotion ideas that help market your products or services before likely customers.
Host a Social Media Contest
If you can use them wisely, social media contests can help you grow the number of followers creating more interest in your business. It’s a very effective tool to engage with your potential customers. In the process, you’ll be increasing your sales as well. To underline what we are saying, we share a piece of statistics with you.
After making social media contests a part of their marketing strategy, BHU Foods recorded a 35 percent rise in online sales. Social media contests also helped Hydroflask grow from just 300 followers on Instagram to 500,000 giving a tremendous boost to their sales. These contests are therefore a tried and tested tool to create great brand awareness.
Banners and Outdoor Advertising
Banners are very prominent and they never fail to grab the attention of passersby. A colorful banner or any form of outdoor advertising never fails to get noticed and it is therefore a very effective tool to reach out to your customers. With a well made banner, you can reach out to your potential customers and send out your message that’s joyful and therefore, highly impactful.
Banners and other forms of outdoor advertising rely on images instead of text to convey messages. A banner can be online as well. Banners help you promote your business by getting visitors from the host website to your website. Banners are the best way to announce a new arrival or highlight a special offer. Banners also help create amazing brand recall.
Use Business Cards
A well made business card is a classy way to promote your business. A sleekly designed business card not only promotes your business, it makes a dashing style statement as well. A stylish business card creates an impression that your business is reliable and that what you offer is a quality product or service. These cards spread the word about your business as they get shown around and shared as well between people.
A business card greatly helps raise sales making good use of personal networking. If you have well thought out networking plan in place, it goes a long way in building a strong brand identity. With a business card, you can also bond with potential customers by creating a network of personal relationships.
Vehicle Graphics
A vehicle going around town advertising your business is an amazingly effective way to reach out to potential customers across a fairly large area. It’s a great way to advertise your products or services as the colorful graphics are sure to grab attention. With the vehicle passing by, viewers don’t tire watching it either.
Vehicle graphics help you reach out to more viewers at per thousand impressions cost that’s far lower than any other advertising form. It has been found that wrap advertising on vehicles cost a measly four cents per thousand impressions. That makes vehicle graphics a very cost-effective advertising tool indeed. Vehicle graphics also manage to attract attention without causing any form of disturbance.
Sign Boards
Sign boards are very cost-effective and they work really well when it comes to promoting your business. As per reports available with InfoTrends, signage has been found to raise brand awareness by as much as 47.7 percent. The average purchase amount is also boosted by almost 30 percent. While helping increase sales, they also create brand loyalty.
A well made sign board with contrasting colors allows viewers to easily separate the words from the background helping you give out a strong message and that gives your business prominence. Painting the board with the text in dark colors on a light background or vice versa helps grab the maximum attention.
Set up a Customer Referral Program
With a well designed referral program, you give your existing customers many ways to refer others. It’ll be sending out rewards automatically every time a referral is turned into a sale. Customer service remains the key in increasing the propensity of your customers sending their referrals to your business. Your customer service has to be efficient and prompt that creates a positive impression of your brand.
A referral program is a very smart strategy that uses recommendations and word of mouth publicity to grow the customer base of your business. It’s only expanding the customer base through the existing network of customers.
Conclusion
There can be various ways to promote your business—many more than just six. It only requires innovative thinking to take your business to your customers. The ideas we have suggested are sure to bear fruit, albeit they may need time. Our ideas don’t need you to shell out millions. Just wise spending does the trick. Do share your ideas with us. Good luck!
