Sign boards are one of the most powerful tools for branding your business. They create a strong presence for your brand and help to attract more visitors. They represent your business in an elegant and polished way. This makes your business stand out from the rest. Be it a small retail shop or an extensive one, the right signboard reflects the identity of your brand.
Among many other signboard options, traditional sign boards and digital sign boards are the most popular ones. Both of them have versatile uses as per the situation demands. It is a little bit confusing to choose the right option that suits your business. The right choice depends on various factors. In this blog, we are going to discuss the advantages and disadvantages of both of these sign board options. We will also discuss how to choose the right one for your business.
All About Traditional vs Digital Sign Boards
Traditional Sign Boards
A Traditional Signboard is a non-digital signboard that features prints or designs. They are used for advertising your business. They are generally made up of wood or acrylic and require minimum maintenance. They can be easily noticed in front of shops or restaurants.
Advantages of Traditional Signboards
- Cost-effective
They are very affordable options for advertising your brand. There is no extra cost for electricity or software updates.
- Durable
They are made of strong materials like metal or wood. Hence, they can last for years if properly maintained and cared for.
- Classic Appeal
They advertise your brand in a classic and polished way. This helps customers build trust in your brand.
Disadvantages of Traditional Sign Boards
- Hard to Update
Once you print a traditional signboard you can not make any small changes. If you have to change the message or design, you have to change the entire print or make a new sign.
- Limited Visibility
These signboards are hard to see in low-light conditions unless they are illuminated.
- Not Interactive
They can not display dynamic content like videos or animations. Hence, it results in reduced interaction.
Digital Sign Boards
Digital Signboards are interactive displays used for advertisement. They use LED or LCD screens to show content. LED Sign boards are used to display videos or animation. This makes them very attractive and increases engagement. They can be easily seen in malls or crowded traffic areas.
Advantages of Digital Sign Boards
- Highly Customizable
You can easily update the content as per the requirement. You do not need to change the entire sign board. These signboards are useful for businesses that need to update their content frequently.
- Enhanced Visibility
Due to their LED or LCDs, they can be noticed even from a distance. These signboards provide clear visibility both during the day and night.
- Eye Catching
These digital signboards display videos and interactive content which increases customer engagement.
Disadvantages of Digital Sign Boards
- Higher Initial Cost
They are more expensive to install than traditional signs.
- High-Maintenance
After installation, they need a constant power supply to run. This increases the maintenance cost and makes them an expensive advertising tool.
- Technical Maintenance
These Signboards Need software updates and repairs from time to time.
Which Sign Board To Choose?
To choose the right option, you need to understand what your business demands. There are many factors to keep in mind before choosing the right one.
- Budget
- Traditional sign boards are more budget-friendly options as they do not need maintenance.
- Digital Sign Boards are expensive to install and need regular maintenance.
If you are looking for a low-budget option, then go for traditional signs. However, if you want the modern and flexible option, then investing in digital sign boards can be a good choice.
- Customization
- Traditional Signs can not be updated whenever you want. If you need to make any changes then you have to change the print.
- Digital Signs can be updated anytime as per requirements.
If your business demands regular updates of the contents, then digital sign boards are a better option.
- Type Of Business
- Traditional sign boards are preferred for small businesses or local shops with limited budgets.
- Digital Displays are preferred for malls or corporate offices as they help to display multiple messages to visitors all the time.
If you have a small business then you can choose traditional signs. However, if you have a large-scale business, then investing in digital signs will be beneficial.
- Visibility Needs
- Traditional sign boards have very low visibility at night unless they have extra lights. They can not be seen from a distance at night or in dimly lighted areas.
- Digital sign boards are bright and provide visibility during the day as well as at night. In crowded areas, they can be seen even from a long distance.
If your business is in crowded and high-traffic areas, then using a digital signboard is a must.
- Maintenance
- Traditional Sign boards do not need any maintenance. They stay strong and durable for a long period of time.
- Digital signs need maintenance. They also need occasional software updates from time to time. They need to be carefully used to make them run for a longer period.
If you can afford a high maintenance budget, then you can go for digital sign boards.
Conclusion
Every signboard option has its benefits and flaws. How they will be used depends on the needs of your business. You need to understand the needs of your own business to choose the right option for your brand. Be it a small business or a big one, every business has its demand. So, choose the right display option for your business and make it stand out from the rest.
If you need your own customized sign board then contact XXX Printing today!
