In today’s business world, marketing a brand and product becomes competitive and costly. One neglected marketing strategy is car branding, which is also a very cost-effective marketing solution. People do not talk much about it, so we are writing this article to help all businesses understand how and why car branding is one of the cost-effective marketing solutions.
Car Branding: High-Impact, Low-Cost Marketing
- Low Cost Per Impression
As you know, in today’s digital marketing scenario, every second costs you a penny. Compared to that, car branding is a lot more cost-effective as there is a low cost per impression. The cost of wrapping your brand on a car will be as less as ₹70 per square foot for black car vinyl printing. When you wrap even a single vehicle of your choice, it can make hundreds or thousands of impressions in a day. And to implement this, you just need to contact to local vehicle branding company. This makes your investment a lot more effective than any TV or online advertising which also has fleeting attention.
- Long-Term ROI
One of the best things about car branding is that along with being cost-effective, they can be used for as long as you want. Once you invest in this, you can offer continuous exposure even when there is traffic. This way, there is a higher return on investment (ROI) over time as compared to other digital and traditional media. Also, it is good to notice that there is no additional spending, no matter how long you drive the branded car.
- Uninterrupted Advertising
As you have already seen when someone sees an advertisement on social media or television, it is easy to just skip it or change the channel. It loses the audience and brings interruptions in the receiving of advertisement messages. When you drive the car around the area you want to give exposure to, the people will notice it. Even if there is traffic, you will gain their attention easily because there is no skip option over there. It maximizes visibility with no extra cost and becomes a great 24/7 marketing tool.
- One-Time Investment with Lasting Returns
There is just a one-time payment in cases of car branding without any need for repeated investment. All you need to do is finalize the design and install it, the next payment will be when you would want to refurbish the wrap. It is a long-lasting solution where there is no extended costs which eventually makes it a cost-effective solution.
- Reach Thousands of People Daily
It is easy and right to assume that when you market your brand on a car and drive it around the area that falls under your target area, it will gain massive attention. This way, you reach the exact people you want to market your product to. Whether you are a local business or not, you can get a good response from car branding. It covers the area that gets easily missed out on in traditional marketing. Plus, according to research by the 3M, car branding gets up to 3000 views per hour in a cost-effective manner, crazy, isn’t it?
- Easy to Track Campaign Effectiveness
As this is a cost-effective marketing, it is also effective in measuring success. You may think how is it easy for a moving advertisement to be assessed? Thanks to the modern tracking methods that help you to assess the ROI with more precision than ever. All you need to do is add a unique discount code, website URL or phone number to the car branding that will give you a good lead.
- Increases Brand Recognition
Whether it is cost-effective or not, the key to every marketing is creating and increasing brand recognition. When you professionally make a perfectly designed car branding, it will catch the public’s attention. You can write a good slogan or phrase that describes your brand and journey that will stay in people’s minds. When viewers see the business’s slogan again and again, it will have a trustworthy effect on their hearts and minds.
- Customizable and Flexible for Promotions
Car branding has an amazing charm in that it is easy to customize, replace and have multiple uses. Whether you want to market it for a holiday, a new product or for rebranding, it can adapt to any change instantly. You can try various experiments and find the right car wrap for branding. Plus, there will be no high costs like other mediums. Don’t hesitate to contact Al Wasl Printing to get a free estimate.
Conclusion
Now that you know that car branding is a cost-effective solution because of its affordability, flexibility and visibility in many other ways. It is a great marketing addition as it offers exposure 24/7, making it a perfect solution for you. So, give this a try because you will not be disappointed at all. For any help with the print and wrap, feel free to connect with us!
